Many companies have frozen all of their marketing activities in the past few weeks. As in countless other sectors, the COVID -19 is causing a deep break in marketing. So there couldn’t be a worse time to think about a new campaign, right? Some companies are already doing it and are even increasing their budget instead of reducing it. In this blog, we will reveal three reasons why influencer marketing in particular offers great chances for brands in this time and finally give you some help.
If you look at the current situation, one thing in particular can be determined: the digital audience is bigger than ever, almost 50% of people spend more time online than before. Why shouldn’t companies use this and give a little love and above all a distraction from this pandemic — together with influencers?
It’s All A Matter Of Communication
In times of pandemic, it is essential to adapt communication and to do it quickly. One of the benefits of influencer marketing is the unique ability to do just that in no time. Examples in this regard are international customers. The former adapted his influencer briefing for two days and changed his message to draw attention to his initiative. With this campaign, the companies supports restaurants by giving up its advertising space.
Reach The Unreachable
As already mentioned, your audience is currently sitting at home. Almost every second person spends more time than usual online as a result of the Covid-19. Outdoor advertising are seen less often and therefore have little effect. Influencer marketing is a chance through which your brand message reaches your target. In an review of hundreds of collaborations, companies were able to determine that the influencer posts on internet have saved an increase in reach, engagement of followers and click rate since the outbreak. In other words, this means that your expected rate is currently higher than before the pandemic.
Learn From The Past
Without any question, the reaction to reduce every unnecessary cost in such an unprecedented crisis is more than understandable. However, we consider marketing and advertising to be an indispensable investment. We should have learned that market share is far easier to maintain than it is to gain. In other words, short term measures cause long term losses, which is quickly associated with investments over several years. An example of a smart marketing during the economic crisis 12 years ago is Amazon. Back then, the company shone with marketing ideas, created by building a system of online services and thus built up a long term reputation as a company.
