Trends That Will Play An Important Role In E-Commerce This Year
No other year has given the e commerce such a huge boost as the previous year. We have summarized for you which trends will play an important role in e commerce in the new year.
Crisis Proof With Security
Safety first! The uncertainties of the past year have left their mark, the dangers of which we will still feel in 2021. Rethinking was initiated in almost all sectors and the situation was reacted to with various measures. Back-end phases have also been changed to protect employees in warehouses and shops. The aim is to act as contactlessly as possible — both during payment, delivery and at work. The resulting advantages for both customers and dealers, such as relieving the department or minimizing costs, are not to be missed in 2021 either.
The security is also strengthened elsewhere. The topic of data security will remain a long-running issue in 2021, especially with regard to marketing. First of all, the cookie ruling was confirmed in May 2020. This means that users must expressly consent to the setting of cookies. If the information is tracked without the consent of the company, for example, to create user profiles. This ruling affects companies that have previously relied on common tools or providers that transact their data. Some European software manufacturers now offer servers within the EU, legally compliant consent and privacy by default that comply with data protection. The offer will probably expand in 2021 and other issues with regard to security will also arise, which pose challenges for shops and marketers.
The Must Have For 2021: Content Marketing
Not really new, but unfortunately still far underestimated: the advantages of content marketing. With the increasing number of competitors, it is more important than ever to win and retain customers with interesting content. Especially in B2B, decision makers use search engines and, in addition to the content of the pages, also obtain data from media and online shops. It is crucial to be found in search engines with the help of keyword based content and to convince with high quality content. If the content is not only shown on your own website, but also targets the media, a group can emerge that shares content with your own systems and thus increases awareness. In order to increase the interactions and the engagement of the consumers, the use of content is recommended. In addition to playful options such as asking a question or a vote, the use of videos usually ensure more attention.