Updates or online campaigns can be easily planned with the HootSuite and the messages sent can be viewed with some valuable options. Another big advantage is the expandability of the program. The range of functions can be expanded many times over by installing additional apps. If there is no application for your own requirements, it is also possible to send the developers a request and thus get the ball rolling for a new application.
Create An Account
In order to use HootSuite, you must first create an account. To do this, go to the home page in your browser and log in to the free version with any mail, your name and a password of your choice. There is also a Facebook login that connects to your Facebook account with the app and creates an account. With this variant, you get a password sent to the mail behind the Facebook account, with which you can log in from now on. If you still want to create your own password, you can exchange the generated one in the account settings for an individual password.
Integrate Networks and Set Up Streams
If you have decided on an account variant and logged in, you can start right away and set up your individual dashboard. On the one hand, this means integrating the social networks and, on the other hand, setting up appropriate streams. Both work relatively easily with HootSuite.
Submit Updates
Once the simple steps have been followed, you can start using HootSuite for your first postings. To distribute updates over the networks, click in the status field, which is at the top of the screen in every view. There you can enter your text and provide it with a link that can also be shortened using the function field and using the link shortener. It makes sense to use this variant, especially for Twitter, which can only consist of 140 characters.
Keep The Statistics
A very extensive feature can be found in the statistics area of the HootSuite. The dashboard creates a large number of indicators from external providers. Especially since you can set up your own reports.
The HootSuite is a comprehensive way if you want to use different networks at the same time and also get valuable statistics — whether as a person or as a company. The HootSuite’s great strength lies more in the corporate area. The tool is especially convincing when it is used as a collaborative dashboard for many team members. But it is also clear: a comprehensive range of functions also means a little time to get used to.
