PPC Ads are campaigns based on the pay per click principle. You set up an account with the provider with whom you want to place ads for locations. In the case of PPC Ads, you can sign in to your account and then, if necessary, create different accounts for the companies you serve. You can then create campaigns under these accounts. You will be asked to save your card as a means of payment and select a price for the campaign.
Pay per click is quickly explained and offers decisive potential for controlling your next Ads for locations. We explain to you what the term means, how to start your first PPC campaign and what the big advantage of the target model is.
You then determine the keywords for the PPC Ads. These ensure that the search results — i.e. your ads are always displayed in the search results when a user searches for the corresponding keywords.
Note that in most cases, multiple companies will want to promote the same Ads. If that is the case, an auction takes place between the bidders to preserve the advertising placement: So if you bid one dollar, but another company only bids 90 cents, you will receive the advertising space and your competition will be left empty-handed. As soon as users search for the corresponding PPC Ads, your Ad will be displayed. The great advantage of PPC is that you only pay if your ad is successful and a user actually clicks on it.
The account is set up in a few minutes and you can start creating your ads right away. Now you can experiment which choice of words and keywords achieve the highest.
The Range
With the pay per click Ads, you can ostensibly increase the reach of your company’s presence on every location — and all of this in a fully manner, because you have cost control. This allows you to determine in advance what budget you want to spend on your campaign.
This way, there are no unpleasant surprises. And you minimize wastage to users who are actually shown the ad, but who do not click on it. So you only pay if your ads appeal to users and they become aware of your website. For your everyday life as a marketer, this means that location reach does not just remain a vague term, but becomes a measurable and operationalizable goal.
