How To Set Up Bing Shopping Ads Using Google Shopping Campaigns

The marketing platforms Google and Bing Shopping are becoming increasingly important. When searching for certain products, users want to get a quick overview of the corresponding offers. With prominently placed shopping ads, you have the chance to win over your target group and convert customers into buyers.

Google and Bing Shopping Achievements

Requirements for listing your products on Google and Bing Shopping, as well as a merchant account, through which your products and information feeds are managed. The respective search specifies which data must be contained in the feed. It is advisable to update the information for Google and Bing Shopping regularly. If the products do not meet the requirements, your merchant may be blocked. A shopping product ad consists of product data, such as the image, the name, a short advertising text, the price on shipping and the name of your web shop.

In addition, additional advertising for the product can be added. With these ads you will attract more attention in the hit list. If a user searches for suitable products on Google, the results from campaigns are displayed if they are highly relevant and usually displayed in a so-called one box above or next to the Google search results and in the shopping area. A targeted search for products on Google is possible for those interested in buying. In this area, the user has filter variants such as price restriction, brand selection, color selection, gender, etc. In order to draw attention to your own product in view of the large number of results, the selection of the right picture is of decisive importance for your advertising success. Product ads are much more better for your online shop than text ads to arouse the interest of buyers.

Requirements for Google Ad prerequisite for a campaign is the creation of a merchant account, which serves as a database. The account is then linked to AdWords. The information is delivered to the merchant from your shop using a product feed that has been set up. This is a fixed product list in which all are selected for Google Shopping to be advertised are entered with the necessary data, such as product name, brief description, price, the link to the picture and shipping costs. Since most shop networks can now create this feed, it only needs to be created once. The information is then imported on a typical basis.