How To Advertise Your Business on Facebook

Engcode.
2 min readJun 16, 2021

Do you have a company Facebook page but no clients? Are you managing a discount campaign that you would like to draw attention to? You don’t want to withhold a very special contribution from your target group? Get more attention with Facebook advertise!

Why Should I Advertise On Facebook?

Over a billion people now use Facebook. A huge number your potential customers could be! The great thing about Facebook advertising is that the target group can be customized — the ads reach exactly the people you want to show. Thanks to this feature, advertisements can be tailored to your own target group — by limiting age, occupation or life situation. The more creative and exciting the ad, the higher the probability that the number of clicks on your Facebook page will grow.

What Can I Advertise On Facebook?

You ask yourself: “How do I get more customers to my homepage?” A regular ad on Facebook can also lead customers from the largest social media to your site or online shop. Because Facebook offers the possibility of precisely setting the advertising target.

How Expensive Is Facebook Advertising?

Advertising on Facebook can take place even with a small budget. The advertiser can decide how long an advertising campaign should take place. Depending on the goal of the campaign, you can advertise on Facebook for a few days or several months. Of course, you can set the daily budget. Facebook calculates how many people you are likely to reach depending on your setting.

Facebook Advertising Campaign Budget

The control of Facebook advertising is still not trivial. In order to get the most out of your advertising expenses, it is advisable to seek advice from an expert before starting the campaign. This helps you to actually reach the right people with your Facebook advertising.

Marketing Goals

With the advertising manager, Facebook offers you a tool with which you can create and manage your own advertisements. In order to make the possible use of your Facebook advertisements as part of your marketing, you should carefully consider the main goal you want to pursue before creating an advertisement. If you can think of several goals, it would probably be worthwhile to set up a few campaigns with different goals.

Facebook offers a wide range of different functions for your ads. Depending on which marketing goal you are pursuing, you can choose your individually. Because, of course, some ad functions are more suitable than others for goals: If you want to recruit new users for your game app, for example, an ad can be a convincing to illustrate the fun of the game with animated images.

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