Google Ads: Pros and Cons
Google Ads is one of the most important ways to bring action to your server! With the help of Google Ads you can reach users who are regularly looking for products and providers. That means that you can reach potential customers of your target!
Google Ads offers us the opportunity to a constant flow of visitors to our customers pages with a stake of just a few clicks per day. Since we can draw the attention of other customers to a company in this way, Ads is the right complement to other marketing campaigns. The three biggest advantages of Ads are;
- A long range
- Predictable and controllable costs as well
- A flexible use
However, there are certain risks with Google Ads. For example, there is no way to stand out from the competition — all ads look the same. In addition, there is a risk that too broad a keyword selection will generate people who are not interested in their own company and the corresponding products. For this reason, careful planning and above all, ongoing optimization are necessary in order not to spend unnecessary money on clicks with Ads.
Cons Of Google Ads
- Complex tool, it is quite time-consuming
- Incorrect use, it leads to high costs with little benefit
- Limited reach
One disadvantage is that this kind of advertisement cannot advertise unknown products. Because it is the user who searches and he cannot search for a product that he does not yet know.
At the same cost, we can reach significantly more people with a campaign than with conventional means such as calls, letters or advertisements. Although it is not guaranteed that the interest of the people reached in your company is as great as, for example, the use of Google Ads is worthwhile due to the low costs. Visitors who are currently not interested in your company can still be of use to you, by recommending your products or sharing certain content online.
Experts usually recommend that the customers combine various marketing measures. Often, the people who find your ad somewhere else are not the same as those who see your ad on Google. An advertisement in a print helps you to increase your awareness and thus to win more customers in the long term. While typical marketing measures have a long-term effect, Google Ads is short-term. Results are immediately apparent, but your potential customers hardly remember you. The possibilities with Google Ads are increasing and Google is constantly developing it.