Something is happening in the Ads sector! Google is currently checking the so-called Ads Click to SMS extension. Users can send a text to the company on the SERPs with a simple click of a button. The new version is particularly attractive because many customers according to Google consumer surveys would like to use the Ads to SMS to contact companies — whether for making appointments or for data purposes. The extension works only on mobile devices.

Chats are the most widely used communication for a reason: composing and sending texts is quick and uncomplicated, and you can also be…


Establish a strong brand messaging whose products have been torn out of your hands. But there is a long way to go, and huge sums of money have to be invested in marketing right? Not correct! Establishing a brand is also possible for aspiring entrepreneurs. We will show you step by step how you can achieve this goal. This would have a some attractive advantages for you. Imagine for a moment that your brand messaging rules the market.

Once you have defined your buyer focus, you can start creating your brand. To do this, you should first develop a brand…


Google Ads have also become indispensable for B2B companies in order to generate qualified leads and increase brand awareness. Some methods for more effective use.

Google Ads are an effective way to increase your own visibility online and thus secure competitive advantages over the long term. In principle, the online advertising is great for all B2B departments — but especially for providers that require explanation or are costly or represent a long term investment. But Google Ads also offer companies in niche great advantages: The competitive pressure is manageable here, which leads to low click prices and promising lead.

Nowadays…


No other year has given the e commerce such a huge boost as the previous year. We have summarized for you which trends will play an important role in e commerce in the new year.

Safety first! The uncertainties of the past year have left their mark, the dangers of which we will still feel in 2021. Rethinking was initiated in almost all sectors and the situation was reacted to with various measures. Back-end phases have also been changed to protect employees in warehouses and shops. The aim is to act as contactlessly as possible — both during payment, delivery…


The term local SEO for restaurants or search optimization, means the process to design a site as far ahead as possible in the local search result of a search program. While doing so, one tries to achieve the possible placement for relevant search terms in a certain area and to appear on the first search results page for the user.

Most users enter special search queries when looking for data about local SEO for restaurants in their preferred search. Hardly any one-word search queries are sent. …


Do you have a LinkedIn profile? Congratulations, you are now one of the users battling for the attention of recruiters, investors, and entrepreneurs looking for talent on the platform. Contrary to what many users think, your profile is not the online equivalent of a resume. While it looks like it, it’s a lot more than that. Your LinkedIn profile gives you the chance to share your story and personal brand beyond the limitations of a resume. It also serves as a business and is a way for other users to assess whether you are a useful addition to their network.


No matter how high quality the content on a website may be and we rely on this in optimising. Image optimization is still a very important fact in search engine so that pages achieve a higher rank. Search engines love pages with images, just like users. In order to enjoy more hits from optimized images, there are a few things you need to consider.

Let’s take a closer look at how you can optimize your images in order to achieve higher placements and increase traffic. …


A brand can not only be reduced to a company name, but is also a promise of quality or a sign. In the course of brand messaging, an intangible value arises that can also have a great effect on business in the form of increased customer loyalty. If the brand influences a customer’s purchase decision in this way, acquisition or marketing costs for the entrepreneur decrease.

A brand is created in the mind — or rather, in the minds of many people. It is the result of a perception of something. When we talk about brand messaging, we have the…


Updates or online campaigns can be easily planned with the HootSuite and the messages sent can be viewed with some valuable options. Another big advantage is the expandability of the program. The range of functions can be expanded many times over by installing additional apps. If there is no application for your own requirements, it is also possible to send the developers a request and thus get the ball rolling for a new application.

In order to use HootSuite, you must first create an account. To do this, go to the home page in your browser and log in to…


The GDPR will be required this year and with it come some new regulations that most websites should adhere to. If you haven’t prepared your website yet, here is our quick and easy guide on how to build your GDPR compliant in just few steps. By default, some websites save a cookie so that users don’t have to re-enter their data when they leave a new comment on your website. Now an option is included in the comment — you don’t have to do anything except maybe style it if you don’t like the way it looks.

If your website…

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